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今天南京朗阁小编带大家一起回顾一下下周的雅思考试内容，在备考的同学们可以一起回顾一下哦，帮助大家取得一个好成绩，如果需要提升雅思成绩的欢迎在线咨询，现在报名暑假课程还有超值优惠哦。 P1 噪音 P2 复活灭绝动物 P3 短信与电视 (Texting the Television) 朗阁名师高川川点评 1. 本场考试的难度偏难。虽然三篇文章都是之前考过的旧题，比如P3是2017年12月原题原篇，但是文章的话题难度和题目难度很大，整体得分困难。 2. 整体分析：涉及社会类(P1，P3)、动物类(P2)。 本次考试前两篇文章均有出现配对题，让很多学生措手不及。P1与常见填空+判断的考察形式不同，出现了配对，单选和填空题的搭配形式。配对题的出现，导致很多同学在P1就花费了大量时间用于定位，影响了后面两篇文章的做题节奏。P2是常规的搭配形式，剑桥系列的练习很多，虽然做题思路清楚，但是文章的语言难度较大。P3依然出现了List of Headings题型，加上再次出现单选题，很多同学没法按照自己的做题节奏按时完成。 3. 部分答案及参考文章： Passage 1：噪音 题型：填空+配对+单选 具体题目数量，文章详情和题目详情待确认 Passage 2：复活灭绝动物 题型：段落细节配对+人名观点配对+填空 具体题目数量，文章详情和题目详情待确认 Passage 3：短信与电视 (Texting the Television) 题型：List of Headings+单选+特殊词配对 参考文章和题目： Texting the Television 2 ATHERE was a time when any self-respecting television show, particularly one aimed at a young audience, had to have an e-mail address. But on Europe's TV screens, such addresses are increasingly being pushed aside in favour of telephone numbers to which viewers can send text messages from their mobile phones. And no wonder: according to research about to be published by Gartner, a consultancy, text messaging has recently overtaken Internet use in Europe. One of the fastest-growing uses of text messaging, moreover, is interacting with television. Gartner’s figures show that 20% of teenagers in France, 11 % in Britain and 9% in Germany have sent messages in response to TV shows. BThis has much to do with the boom in “reality TV” shows, such as “Big Brother”, in which viewers’ voles decide the outcome. Most reality shows now allow text-message voting, and in some cases, such as the most recent series of “Big Brother” in Norway, the majority of votes are cast in this way. But there is more to TV-texting than voting. News shows encourage viewers to send in comments; games allow viewers to compete; music shows take requests by text message; and broadcasters operate on-screen chartrooms. People tend to have their mobiles with them on the sofa, so “it’s a very natural form of interaction,” says Adam Daum of Gartner. CIt can also be very lucrative, since mobile operators charge premium rates for messages to particular numbers. The most recent British series of “Big Brother”, for example, generated 5.4m text-message votes and £1.35m (S2. lm) in revenue. According to a report from Van Dusseldorp & Partners, a consultancy based in Amsterdam, the German edition of MTV's “Videoclash”，which invites viewers to vote for one of two rival videos, generates up to 40,000 messages an hour, each costing curo0.30 ($0.29). A text contest alongside the Belgian quiz show “1 Against 100” (以一敌百)attracted 110.000 players in a month, each of whom paid euro 0.50 per question in an eight-round contest. In Spain, a cryptic-crossword (神秘的猜字游戏) clue is displayed before the evening news broadcast; viewers are invited to text in their answers at a cost of euro 1, for a chance to win a curo300 prize. On a typical day, 6,000 people take part. TV-related text messaging now accounts for an appreciable share of mobile operators' data revenues. In July, a British operator, mmO2, reported better-than-expected financial results, thanks to the flood of messages caused by “Big Brother”. Operators typically lake 40-50% of the revenue from each message, with the rest divided between the broadcaster, the programme maker and the firm providing the message-processing system. Text-message revenues are already a vital element of the business model for many shows. Inevitably, there is grumbling that the operators take too much of the pie. Endemol, the Netherlands-based production company behind “Big Brother”, and many other reality TV shows has started building its own database of mobile-phone users. The next step will be to establish direct billing relationships with them, and bypass the operators. DWhy has the union of television and text message suddenly proved so successful? One important factor is the availability of special four-, five- or six-digit numbers, called “shortcodes” (简码). Each operator controls its own shortcodes, and only relatively recently have operators realised that it makes sense to co-operate and offer shortcodes that work across all networks. The availability of such common shortcodes was a breakthrough, says Lars Becker of Flytxt, a mobile-marketing firm, since shortcodes are far easier to remember when flashed up on the screen. EThe operators' decision to co-operate in order to expand the market is part of a broader trend, observes Katrina Bond of Analysys, a consultancy. Faced with a choice between protecting their margins and allowing a new medium to emerge, operators have always chosen the first. WAP (无线应用协议)，a technology for reading cut-down web pages on mobile phones, failed because operators were reluctant to share revenue with content providers. Having learnt their lesson, operators are changing their time. In France, one operator. Orange, has even gone so far as to publish a rate card for text-message revenue-sharing, a degree of transparency that would once have been unthinkable. FAt a recent conference organised by Van Dusseldorp & Partners, Han Weegink of CMG, a firm that provides text-message infrastructure, noted that all this is subtly changing the nature of television. Rather than presenting content to viewers, an increasing number of programmes involve content that reacts to the viewer's input. That was always the promise of interactive TV, of course. Interactive TV was supposed to revolve around fancy set-top boxes that plug directly into the television. But that approach has a number of drawbacks, says Mr Daum. It is expensive to develop and test software for multiple and incompatible types of set-top box, and the market penetration, at 40% or less, is lower than that for mobile phones, which are now owned by around 85% of Europeans. Also, mobile-phone applications can be quickly developed and set up. “You can get to market faster, and with fewer grasping intermediaries,” says Mr Daum. Providers of set-top box technology are adding text-messaging capabilities to their products. GThe success of TV-related texting is a reminder of how easily an elaborate technology can be unexpectedly overtaken by a simpler, lower-tech approach. It does not mean that the traditional approach to interactive TV is doomed: indeed, it demonstrates that there is strong demand for interactive services. People, it seems, really do want to do more than just stare at the screen. If nothing else, couch potatoes like to exercise their thumbs. Questions 28-32 The reading passage has seven paragraphs, A-E Choose the correct heading for paragraphs A-E from the list below. Write the correct number, i-ix, in boxes 28-32 on your answer sheet. List of Headings i an existed critical system into operating in a new way ii overview of a fast growing business iii profitable games are gaining more concerns iv Netherlands takes the leading role v a new perspective towards sharing the business opportunities vi opportunities for all round prevalent applications vii revenue gains and bonus share viii the simpler technology prevails over complex ones ix set-top box provider changed their mind 28 Paragraph A 29 Paragraph B 30 Paragraph C 31 Paragraph D 32 Paragraph E Questions 33-35 Choose the correct letter, A, B, C or D. Write your answers in boxes 33-35 on your answer sheet. 33. In Europe, a consultancy suggested that young audiences spend more money on: A thumbing text message B writing E-mail C watching TV program D talking through Mobile phones 34. What happened when some TV show invited audience to participate: A get attractive bonus B shows are more popular in Norway than in other countries C change to invite them to the reality show D their participation could change the result 35. Interactive TV change their mind of concentrating set-top box but switched to: A increase their share in the market B change a modified set-top box C build an embedded message platform D march into European market Questions 36-40 Use the information in the passage to match the people (listed A-E) with opinions or deeds below. Write the appropriate letters A-F in boxes 36-40 on your answer sheet. A Lars Becker Flytxt B Katrina Bond of Analysys C Endemol D CMC E mmO2 F Gartner 36 offer mobile phone message technology 37 earned considerable amount of money through a famous program 38 short codes are convenient to remember when turn up 39 build their own mobile phone operating applications 40 it is easy for people to send messages in an interactive TV 参考答案： 28. ii 29. vi 30. vii 31. i 32. v 33. A 34. D 35. C 36. D 37. E 38. A 39. C 40. F 考试预测 1. 5月的第二场考试，难度超乎大家的想象。配对题从P1开始延续到P2，单选题也在P1，P3大量出现。填空题在P1，P2出现。但是，本次考试没有出现判断题。后面的备考，其实还是要扎实基础，保证各个题型的定位方法熟练，篇章处理的策略得当，这样才能以不变应万变，无论出现什么题型，都能从容应对。下场考试，除了填空，单选，配对题，一定不要忽视判断题和List of Headings题型，考前多看段落结构分析，熟悉详略得当地阅读段落的方法。 2. 下场考试的话题可能有关社会类，动物类和管理类。 3. 重点浏览2014到2019年机经。 (责任编辑：jasmine) |
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